Commercials are presenting same sex couples far more often


In the past year, consumers are noticing the rise of same-sex couples being featured in commercials and other media. 

Different advertisements include those for eHarmony, the Super Bowl, Cadbury Egg, and the Superman comic with couples ranging from same-sex to interracial to non-binary. 

Disagreements have arisen about whether the “new” media shines light on many or if it’s disgusting. Many people especially disagree with the eHarmony ad aired back in February of this year. In fact, a petition was made to take down the ad with 15,300 signs just that Tuesday.

“I Scream” opens up with a female couple in a kitchen which includes a kiss before one partner tries the food, where she clearly wasn’t a fan. In the end, they are eating ice cream together on the couch where another kiss takes place. 

“This eHarmony ad brainwashes children and adults by desensitizing them and convincing them that homosexuality is natural,” said a statement on the One Million Moms website. 

Not only did people have something to say about this ad having a persuasive result, but also questioned if it is the right way of putting out this unfamiliar concept. 

“Actions should be made to support and encourage you to be yourself in those commercials, and express that you can be in an LGBTQ couple, but it’s kind of exploiting the idea of normalizing in general” stated Kyla Nixon, a member of the GSA (The Gender and Sexuality Alliance) in an interview with The Greyhound News

In the mid-2000s, eHarmony was issued to demonetize the use of only straight couples. Now viewed in 2021, it is that most consumers would rather have these media networks stay neutral with straight couples and without this promotion. 

Along with the eHarmony ad, there was an ad for Cadbury Egg that included an interracial gay couple. People went deranged over this ad as well starting the same type of petition. This petition currently has 92,314 signs, continuing to rise over the days. 

“Exposing children to sexualized content constitutes a form of grooming. It is well-known that children will often copy what they see on the screen.” according to the petition. 

In this case, people won’t be able to please everyone simply because of the fact there are different age group consumers that have their own opinion. 

“I just believe that these young kids should be able to find who they are by themselves, not from seeing something happening, and decide that they want to do the same,”  added Kyla. 

Both the eHarmony and the Cadbury Egg ad portrays the statement above that majority of people from the Christian Community agree with. 

While there are a good amount of people that dislike these commercials, not finding them beneficial, there is still at least a handful that don’t mind or even like these different features. 

“People losing their minds over two men kissing over a creme egg but have no problem with a woman cheating on her husband with an M&M?” jested a candy consumer on Twitter. Leaving a laugh for some when going through these comments. 

Many of the comments made about these posts evolve around children and forms of wrong influence for them. Expect to see comments flooding on posts about the new superman comic with Superman’s son being bisexual.